Architecture is ripe for reinvention, we are in a period of rapid change and complex problems. It is time to transform the way our firms are led and take advantage of opportunities. We will investigate how an architecture firm can remain relevant and influential by embracing diversity, technology and alternative revenue streams. We will discuss how we should not fear technology but embrace it as a way to improve efficiency, test solutions, and improve building performance. Embracing diversity of people and their skill sets and expertise allows us to create better solutions, we will explore how adding research groups, and exploring our impact on the worlds.